Amazon Product Video Requirements: Compliance & Conversion Guide (2026 Edition)

Amazon continues to be the world’s largest e-commerce marketplace in 2026, and video is now a must-have for brands aiming to stand out, build trust, and drive conversions. This guide covers the latest Amazon product video requirements, compliance tips, and optimization strategies backed by research and current platform guidelines.

Why Amazon Product Videos Matter in 2026

Verified Data:

48% consumers say that product videos increase their confidence in a purchase decision (Source: Marketing LTB).
Product listings with video see up to 80% higher conversion rates compared to those without (Source: Commerce UI).
Amazon’s A9 algorithm increasingly favors listings with rich media, including video (Source: GetIda).

Amazon Product Video Types & Placement (2026)

Main Product Page Video: Shows in the image carousel for Brand Registered sellers.
A+ Content Video: Embedded in enhanced product descriptions.
Amazon Sponsored Brand Video Ads: Appear in search results and category pages.
Amazon Live: Interactive livestream shopping.

Source: Amazon Advertising

Amazon Product Video Requirements (2026)

Length: 15–60 seconds recommended (main image carousel); up to 2 minutes for A+ Content.
Format: MP4 or MOV.
Resolution: Minimum 720p; 1080p recommended.
File Size: Up to 500 MB.
Aspect Ratio: 16:9 (landscape) preferred; square accepted.
Audio: Optional, but must include captions if dialogue is present.
No external URLs, contact info, or promotional overlays allowed.
No customer reviews or star ratings allowed in video.
No unsubstantiated claims or misleading content.

Source: Amazon Advertising (products)

Compliance Tips for 2026

Follow Amazon’s Brand Guidelines: Use only approved logos, fonts, and brand assets.
Include captions for accessibility and compliance.
Keep messaging focused on product benefits and features, not pricing or promotions.
Review every upload for prohibited content (URLs, reviews, exaggerated claims).
Check technical specs before uploading to avoid rejection.

Source: Amazon Ad Policy

Optimization Strategies for Higher Conversions

Show the product in use: Demonstrate real-world applications and outcomes.
Highlight key features in the first 10 seconds.
Use close-ups and clear visuals.
Add text overlays for silent autoplay.
A/B test different video versions using Amazon Brand Analytics.

Source: Marketing Optimization, Amazon

Tips to Get Started in 2026

Audit your current listings for video opportunities and compliance issues.
Script short, benefit-driven videos for each top-selling product.
Use Amazon’s Video Uploader tool for main carousel and A+ Content.
Regularly review Amazon’s guidelines for updates.
Track performance in Amazon Brand Analytics and optimize based on real data.

Ready to make your Amazon listings stand out and convert more shoppers? GliaCloud’s AI-powered video platform helps you create fully compliant, high-converting product videos for Amazon at scale and with zero hassle. Visit gliacloud.com and reach out to us for a discussion today.